Neutrogena
Conceptual Rebrand
INDUSTRY:
ART
CLIENT:
LUSH STUDIO
YEAR:
2024
EXPERIENCE:
EFFECTS
about.
Neutrogena has built its reputation on accessible, dermatologist-recommended skincare, but its visual identity has become inconsistent across product lines and increasingly disconnected from the modern skincare market.
For this rebrand, I explored how the brand can retain its science-backed credibility while becoming more cohesive, approachable, and relevant to a younger audience through an identity that balances science, nature, accessibility, and modern skincare culture.
the problem.
rebrand.
The main challenge lay in capturing the perfect shape and surface of the bubbles, aiming for a realistic, soft appearance with dynamic light and shadow effects. The shade of purple needed to be impactful yet balanced, giving the bubbles their signature look. It was also essential to ensure each bubble retained dimensionality and a natural flow in abstract compositions, which required careful attention to lighting, color blending, and material properties in the 3D environment.
campaign.
result.
The Violet Orbit design gained popularity among artists and designers due to its versatility and visual appeal. The purple bubbles were incorporated into various art pieces, including album covers, exhibition posters, and abstract graphics. This design complemented other artistic elements seamlessly, adding a fresh, modern touch to a range of creative projects. Feedback showed these bubbles quickly became a favored design element, bringing new dimensions to artistic works.
